Diesel’s new Spring 2010 lookbook video combines three of my favorite things: videos, wasting time and shopping. Instead of watching, clicking about the website to find that killer red dress and then buying it, the new video allows you to mouse over said dress and put it in your cart right away. Admittedly, the shopping feature is a tad clunky in execution, but they get major points for sticking it to old media with this one. Check out the Real Thing here.
Cross-posted from my blog on TrueSlant.com